Conversion Optimisation
Clickstream
Definition
Clickstream glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term tracks the sequence of pages and glossaryInteractionInteraction refers to any action a user takes within a product and how the system responds. It includes clicks, taps, gestures, and inputs that drive the user experience.Open glossary term a user takes during a glossarySessionA session is a single period of user interaction with a product, from entry to exit within a defined timeframe.Open glossary term.
In practice
Used to analyse glossaryNavigationHow users move around a website or product.Open glossary term paths, glossaryFunnelA funnel represents the stages users go through from initial interaction to completing a goal, showing how many progress or drop off at each step.Open glossary term, and glossaryDrop-offDrop-off refers to users leaving a journey before completing a desired action or reaching the next step.Open glossary term points.
The reality
Complex clickstream glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term can be difficult to interpret without clear goals.
Plain English
The path users take as they click through a site or app.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is clickstream data?
It is the sequence of user glossaryInteractionInteraction refers to any action a user takes within a product and how the system responds. It includes clicks, taps, gestures, and inputs that drive the user experience.Open glossary term and glossaryNavigationHow users move around a website or product.Open glossary term.
Why is clickstream important?
It helps understand glossaryUser JourneyThe full path a user takes to complete a task, including every step, decision, and interaction along the way.Open glossary term and glossaryBehaviourBehaviour refers to how users interact with a system, including actions, patterns, and responses.Open glossary term.
What is a common challenge?
Making sense of complex or large glossaryDatasetA dataset is a structured collection of data used for analysis, training models, or processing.Open glossary term.
How is it used?
To analyse glossaryFunnelA funnel represents the stages users go through from initial interaction to completing a goal, showing how many progress or drop off at each step.Open glossary term, paths, and glossaryDrop-offDrop-off refers to users leaving a journey before completing a desired action or reaching the next step.Open glossary term.
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