Data

Plain English

Information you can use.

Definition

Data is raw information collected and stored for analysis, processing, or decision-making.

In practice

Used to inform decisions, power systemsglossary×SystemA system is a collection of interconnected components that work together to achieve a specific function or outcome.Open glossary term→, and train modelsglossary×ModelA model is a system or representation used to process data and generate outputs, often trained to perform specific tasks.Open glossary term→ across digital products.

The reality

Not all data is useful, and poor data can leadglossary×LeadA lead is a potential customer who has shown interest in a product or service, typically by providing contact information or engaging with content.Open glossary term→ to incorrect conclusions or outcomes.