01
Assess
Review the product against serviceAccessibilityNo last-minute fixes. No surface-level compliance. Just products that work for everyone.Open service standards to identify gaps and areas of risk.
Accessibility
Accessibility that actually works. Not just ticks boxes.
No last-minute fixes. No surface-level compliance. Just products that work for everyone.
HOW I WORK
My approach
Find what is happening, understand where things break down, make the right improvements, then keep refining over time.
02
Identify
Find where users are excluded or blocked, across different abilities and assistive technologies.
03
Improve
Make practical changes to ensure the product is usable, inclusive, and compliant.
04
Validate
Test with real users and tools to confirm serviceAccessibilityNo last-minute fixes. No surface-level compliance. Just products that work for everyone.Open service improvements are working properly.
Sound familiar?
LOW CONTRAST
Text is hard to read
Users struggle in different lighting conditions or with visual impairments
KEYBOARD ISSUES
You can’t navigate without a mouse
Parts of the product are unusable for keyboard-only users
MISSING LABELS
Forms and inputs aren’t clear
Assistive technologies can’t interpret what’s going on
INACCESSIBLE COMPONENTS
Buttons, modals, and interactions don’t behave properly
Core functionality becomes difficult or impossible to use
SCREEN READER PROBLEMS
Content isn’t structured properly
Important information is missed or read in the wrong order
INCONSISTENT PATTERNS
UI behaves differently across the product
serviceAccessibilityNo last-minute fixes. No surface-level compliance. Just products that work for everyone.Open service breaks as soon as glossaryPatternA reusable solution to a common design problem.Open glossary term aren’t followed
FOCUS STATES MISSING
No clear indication of where you are
Keyboard users lose track and struggle to navigate
LATE STAGE FIXES
Accessibility is added at the end
Creates rework, higher cost, and incomplete solutions
Can this be fixed? Yes.
01/12
LET'S WORK TOGETHER
Ready to improve your product?
UX, research and product leadership for teams tackling complex digital services. The work usually starts where things have become harder than they need to be: unclear journeys, inconsistent products, competing priorities, or teams trying to move forward without a clear direction. I help simplify the problem, shape the right next step, and turn complexity into something people can actually use.
Previous feedback
I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.
Will Parkhouse
Senior Content Designer
01/20
Proof
Not theory. Already delivered.
Problem
Services needed to be usable for a wide range of users and accessibility requirements.
Process
Embedded accessibility standards and structured patterns into core service design decisions.
Outcomes
Improved usability and accessibility coverage across a national-scale platform.
Problem
Cross-touchpoint journeys needed stronger readability, consistency, and interaction clarity.
Process
Aligned interface patterns and accessibility considerations across digital ownership touchpoints.
Outcomes
A more inclusive, coherent interface that worked better for a broader range of users.
Problem
Identity verification journeys required strong accessibility and compliance under strict constraints.
Process
Refined content hierarchy, form clarity, and interaction states for assistive technology support.
Outcomes
A clearer, more inclusive experience with stronger accessibility confidence in critical journeys.
Problem
Legacy patterns and inconsistent components created accessibility gaps across journeys.
Process
Improved component behaviour, focus states, and keyboard support across key flows.
Outcomes
More consistent, usable interactions that reduced accessibility friction in day-to-day use.