User Experience
Behavioural Data
Also known as: Behavioral Data
Definition
Behavioural glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term captures what users actually do within a product or glossaryServiceA service is a component or function that performs a specific task within a system.Open glossary term.
In practice
Includes analytics, guideClick TrackingMeasuring clicks on specific elements to understand engagement, performance, and missed opportunities.Open guide, and usage glossaryPatternA reusable solution to a common design problem.Open glossary term.
The reality
It shows what users do, but not always why.
Also known as
Behavioral Data
Plain English
glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term about what users actually do.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is behavioural data?
It is glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term showing user actions and glossaryInteractionInteraction refers to any action a user takes within a product and how the system responds. It includes clicks, taps, gestures, and inputs that drive the user experience.Open glossary term.
Why is behavioural data useful?
It reveals real glossaryUser BehaviourUser behaviour refers to how users interact with a product, including actions, patterns, and decision-making processes.Open glossary term.
What is its limitation?
It does not explain glossaryUser IntentUser intent is the underlying goal or reason behind a user’s action, search, or interaction.Open glossary term or motivation.
How is it collected?
Through analytics and tracking tools.
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