Information Architecture
Also known as: Information Architecture & Information structure
Definition
How users move around a website or product.
In practice
Used to guide users to content and actions.
The reality
If it’s confusing, users won’t explore.
Also known as
Information Architecture & Information structure
Plain English
It is how people move around the product and get to what they need.
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LET'S WORK TOGETHER
UX, research and product leadership for teams tackling complex digital services. The work usually starts where things have become harder than they need to be: unclear journeys, inconsistent products, competing priorities, or teams trying to move forward without a clear direction. I help simplify the problem, shape the right next step, and turn complexity into something people can actually use.
Previous feedback
I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.
Will Parkhouse
Senior Content Designer