Conversion Optimisation
Funnel
Definition
A funnel represents the stages users go through from initial glossaryInteractionInteraction refers to any action a user takes within a product and how the system responds. It includes clicks, taps, gestures, and inputs that drive the user experience.Open glossary term to completing a goal, showing how many progress or glossaryDrop-offDrop-off refers to users leaving a journey before completing a desired action or reaching the next step.Open glossary term at each step.
In practice
Used to analyse glossaryUser JourneyThe full path a user takes to complete a task, including every step, decision, and interaction along the way.Open glossary term and identify where users abandon or struggle.
The reality
Funnels are rarely linear in reality - users move back and forth, but funnels simplify glossaryBehaviourBehaviour refers to how users interact with a system, including actions, patterns, and responses.Open glossary term to make it measurable.
Plain English
The steps users go through to complete a task.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is a funnel in UX?
A funnel is the sequence of steps users take towards a goal.
Why are funnels important?
They help identify where users glossaryDrop-offDrop-off refers to users leaving a journey before completing a desired action or reaching the next step.Open glossary term or struggle.
How do you analyse a funnel?
By measuring progression and glossaryDrop-offDrop-off refers to users leaving a journey before completing a desired action or reaching the next step.Open glossary term between steps.
What is a funnel used for?
To understand and optimise glossaryUser JourneyThe full path a user takes to complete a task, including every step, decision, and interaction along the way.Open glossary term.
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