Commitment and Consistency

Definition

Commitment and Consistencyglossary×ConsistencyConsistency is the use of uniform patterns, behaviours, and visual elements across a product to create familiarity and predictability. It helps users learn once and apply that knowledge throughout the experience.Open glossary term→ is a principle where people are more likely to follow through with actions that align with previous commitments.

In practice

Used in onboarding, step-by-step flowsglossary×DelightMoments that exceed user expectations.Open glossary term→, and gradual engagementglossary×EngagementEngagement refers to how users interact with a product, content, or experience, including actions like clicks, time spent, and interactions.Open glossary term→ strategiesglossary×StrategyStrategy is a high-level plan that defines long-term goals and the approach to achieving them.Open glossary term→.

The reality

Small commitments can leadglossary×LeadA lead is a potential customer who has shown interest in a product or service, typically by providing contact information or engaging with content.Open glossary term→ to larger actions if designed correctly.

Also known as

Commitment & Consistency & Commitment consistency

Plain English

People stick to what they’ve already started.