Conversion Optimisation
Default Effect
Definition
The Default Effect is a cognitive glossaryBiasBias is a systematic distortion in thinking or data that affects the accuracy of research or decision-making.Open glossary term where users are more likely to choose a pre-selected option.
In practice
Used in forms, pricing plans, and settings to guide user decisions.
The reality
Defaults strongly influence glossaryBehaviourBehaviour refers to how users interact with a system, including actions, patterns, and responses.Open glossary term, sometimes more than the options themselves.
Plain English
People stick with what’s already selected.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is the default effect?
It is the tendency to choose pre-selected options.
Why is it important?
It strongly influences user decisions.
Where is it used?
In forms, pricing, and settings.
What is a risk?
Manipulating users unintentionally.
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