Conversion Optimisation
Lead
Definition
A lead is a potential customer who has shown interest in a product or glossaryServiceA service is a component or function that performs a specific task within a system.Open glossary term, typically by providing contact information or engaging with content.
In practice
Captured through forms, sign-ups, downloads, or enquiries and used for further marketing or sales follow-up.
The reality
Not all leads are valuable - quality matters more than quantity.
Plain English
Someone who might become a customer.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is a lead?
A lead is a potential customer who has shown interest in a product or glossaryServiceA service is a component or function that performs a specific task within a system.Open glossary term.
How do you generate leads?
Through forms, sign-ups, content, and marketing campaigns.
Why are leads important?
They represent potential future customers.
What makes a good lead?
glossaryFaceted NavigationFaceted navigation is a system that allows users to filter content across multiple attributes simultaneously, combining different criteria to refine results.Open glossary term, intent, and likelihood to convert.
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