Delight

Definition

Moments that exceed user expectations.

In practice

Used to create positive emotional responsesglossary×ResponseA response is the data or result returned by a server after receiving a request.Open glossary term→.

The reality

If forced, it feels fake.

Also known as

Flow & Task flow

Plain English

It is the small moment that feels better than expected and leaves a good impressionglossary×ImpressionAn impression is recorded each time content, an ad, or a link is displayed to a user, regardless of whether they interact with it.Open glossary term→.