Strategy

Strategy

Definition

Strategy is a high-level plan that defines long-term goals and the approach to achieving them.

In practice

Used to guide , prioritisation, and resource allocation across an organisation or product.

The reality

Many strategies are too vague to be useful - and focus are what make them effective.

Plain English

A plan for achieving a goal.

FAQ

Common questions

A few practical answers to the questions that usually come up around this term.

What is a strategy?

A strategy is a plan for achieving long-term goals.

Why is strategy important?

It provides direction and helps prioritise decisions.

What makes a good strategy?

, focus, and with goals.

How is strategy different from tactics?

Strategy defines the plan, while tactics are the actions taken to execute it.

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Previous feedback

Will Parkhouse

Senior Content Designer

01/20