Feature Prioritisation

Featureglossary×FeatureA feature is a specific piece of functionality within a product that delivers value to users. It represents something users can do or experience as part of the overall product.Open glossary term→ prioritisationglossary×PrioritisationPrioritisation is the process of ranking tasks, features, or initiatives based on their importance, impact, and effort.Open glossary term→ is a UX and product strategyglossary×Product StrategyProduct strategy defines how a product will achieve business goals by solving user problems in a focused and sustainable way. It sets direction, priorities, and trade-offs to guide decision-making.Open glossary term→ method used to rank features, functionalities, or improvements based on impact, value, effort, and risk.

It involves analysing each featureglossary×FeatureA feature is a specific piece of functionality within a product that delivers value to users. It represents something users can do or experience as part of the overall product.Open glossary term→’s importance to users, alignmentglossary×AlignmentAlignment is the shared understanding and agreement between teams, stakeholders, and objectives.Open glossary term→ with business objectivesglossary×Business ObjectivesBusiness objectives are specific, measurable goals that an organisation aims to achieve over a defined period.Open glossary term→, and feasibility.

The focus is on making deliberate trade-offsglossary×Trade-offsTrade-offs are decisions where improving one aspect requires compromising another.Open glossary term→ to maximise value and minimise wasted effort.

Use this method when deciding what to buildglossary×BuildA build is the process of compiling and packaging code into a runnable application.Open glossary term→ or improve next.

It is most useful when:

Set up properly.

Before you start, be clear on the featureglossary×FeatureA feature is a specific piece of functionality within a product that delivers value to users. It represents something users can do or experience as part of the overall product.Open glossary term→ list, evaluation criteria, and stakeholdersglossary×StakeholderA stakeholder is any individual or group with an interest in a product, project, or outcome, including internal teams and external parties.Open glossary term→ involved in decisions.

Ensure all relevant dataglossary×DataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term→ and insightsglossary×InsightAn insight is a meaningful understanding that explains why something is happening and what it means.Open glossary term→ are available.

Run the method.

Featureglossary×FeatureA feature is a specific piece of functionality within a product that delivers value to users. It represents something users can do or experience as part of the overall product.Open glossary term→ prioritisationglossary×PrioritisationPrioritisation is the process of ranking tasks, features, or initiatives based on their importance, impact, and effort.Open glossary term→ is analytical and collaborative.

List all candidate featuresglossary×FeatureA feature is a specific piece of functionality within a product that delivers value to users. It represents something users can do or experience as part of the overall product.Open glossary term→. Assess each against defined criteria. Score or rank features quantitatively or qualitatively. Visualise results using frameworksglossary×FrameworkA framework is a structured set of tools and conventions used to build applications more efficiently.Open glossary term→ such as MoSCoW, RICE, or Value vs Effort. Discuss trade-offsglossary×Trade-offsTrade-offs are decisions where improving one aspect requires compromising another.Open glossary term→ and finalise priorities.

Focus on alignmentglossary×AlignmentAlignment is the shared understanding and agreement between teams, stakeholders, and objectives.Open glossary term→ between user value, business goals, and feasibility.

Capture and make sense of it.

The value comes from clarityglossary×ClarityClarity is how easily users can understand what is happening and what they need to do.Open glossary term→ and actionable decisions.

After prioritisationglossary×PrioritisationPrioritisation is the process of ranking tasks, features, or initiatives based on their importance, impact, and effort.Open glossary term→: document rationale, update the roadmapglossary×RoadmapA roadmap is a strategic plan that outlines the direction, priorities, and timeline for a product or initiative. It communicates what will be delivered and why, rather than just listing features.Open glossary term→, communicate priorities to teams and stakeholdersglossary×StakeholderA stakeholder is any individual or group with an interest in a product, project, or outcome, including internal teams and external parties.Open glossary term→, and revisit as constraints or insights change.

Focus on:

Most issues come from:

If prioritisationglossary×PrioritisationPrioritisation is the process of ranking tasks, features, or initiatives based on their importance, impact, and effort.Open glossary term→ isn’t evidence-based, resources are wasted.

Done properly, this method gives you:

If this sounds like something you need, we can help you prioritise featuresglossary×FeatureA feature is a specific piece of functionality within a product that delivers value to users. It represents something users can do or experience as part of the overall product.Open glossary term→ effectively to deliver maximum value for your users and business.

No guesswork. No assumptions. Just focused, evidence-based decisions.