Product
Feature
Also known as: Customer churn, User churn & User adoption
Definition
A feature is a specific piece of functionality within a product that delivers value to users. It represents something users can do or experience as part of the overall product.
In practice
Used to define and deliver product glossaryCapabilityCapability refers to an organisation’s ability to perform a specific function or deliver a particular outcome.Open glossary term, often prioritised based on user needs, business goals, and impact.
The reality
Features don’t create value on their own - how and why they’re used does.
Also known as
Customer churn, User churn & User adoption
Plain English
A function or glossaryCapabilityCapability refers to an organisation’s ability to perform a specific function or deliver a particular outcome.Open glossary term within a product.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is a feature in a product?
A feature is a specific function or glossaryCapabilityCapability refers to an organisation’s ability to perform a specific function or deliver a particular outcome.Open glossary term that provides value to users.
Why are features important?
They define what a product can do and how users interact with it.
How do you prioritise features?
By considering user needs, business goals, and potential impact.
What is the difference between a feature and a product?
A feature is a part of a product, while the product is the complete offering.
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