User Experience
Insight
Definition
An insight is a meaningful understanding that explains why something is happening and what it means.
In practice
Used to turn glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term and serviceUser ResearchUnderstand user behaviour, validate ideas, and make clearer product decisions with evidence you can act on.Open service into actionable decisions and improvements.
The reality
Many teams confuse glossaryObservationObservation is a research method where user behaviour is watched and analysed without interference.Open glossary term with insights, missing the underlying meaning.
Plain English
Understanding why something is happening.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is an insight?
It is an explanation of why something is happening.
How is it different from data?
glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term shows what is happening, insight explains why.
Why are insights important?
They guide decisions and actions.
How do you generate insights?
By analysing glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term and adding glossaryContextThe surrounding conditions that shape behaviour and decisions.Open glossary term and interpretation.
Related Services
Related Guides
Related Terms