Strategy
Secondary Research
Definition
Secondary serviceUser ResearchUnderstand user behaviour, validate ideas, and make clearer product decisions with evidence you can act on.Open service involves analysing existing glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term or studies rather than collecting new data.
In practice
Used to understand markets, trends, or existing glossaryInsightAn insight is a meaningful understanding that explains why something is happening and what it means.Open glossary term.
The reality
It may not fully reflect your specific users or glossaryContextThe surrounding conditions that shape behaviour and decisions.Open glossary term.
Plain English
Using existing serviceUser ResearchUnderstand user behaviour, validate ideas, and make clearer product decisions with evidence you can act on.Open service instead of collecting new glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is secondary research?
It is analysing existing glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term or studies.
When should you use it?
When exploring trends or gathering background glossaryContextThe surrounding conditions that shape behaviour and decisions.Open glossary term.
What is a limitation?
It may not match your specific users.
How does it differ from primary research?
It uses existing glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term instead of collecting new data.
Related Services
Related Guides
Related Terms