Context

Definition

The surrounding conditions that shape behaviourglossary×BehaviourBehaviour refers to how users interact with a system, including actions, patterns, and responses.Open glossary term→ and decisions.

In practice

Used to understand why something happens, not just what happens.

The reality

If removed, insightglossary×InsightAn insight is a meaningful understanding that explains why something is happening and what it means.Open glossary term→ becomes shallow.

Plain English

It is the wider situation around an action or decision that gives it meaning.