Information Architecture

Search Relevance

Definition

is how well search results align with a user’s intent, not just the exact words they entered. It determines whether results are actually useful or just technically matched.

In practice

Improved through ranking , synonyms, behavioural , and structured to surface the most useful results first.

The reality

Most match keywords, not intent - which is why users often refine searches multiple times or give up.

Plain English

How well results match what you actually mean.

FAQ

Common questions

A few practical answers to the questions that usually come up around this term.

What is search relevance?

is how well results match a user’s intent rather than just their exact search terms.

Why is search relevance important?

It ensures users find useful results quickly without needing to refine their repeatedly.

How do you improve search relevance?

By using better ranking logic, synonyms, , and behavioural to understand intent.

What causes poor search relevance?

Over-reliance on keyword matching without understanding or .

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Previous feedback

Will Parkhouse

Senior Content Designer

01/20