Information Architecture

Metadata

Definition

Metadata is that describes and provides information about other content, such as titles, descriptions, tags, and attributes. It supports organisation, , and content management.

In practice

Used to structure content in , enabling , sorting, and improved functionality.

The reality

Good metadata is invisible but essential - without it, quickly become hard to manage and navigate.

Plain English

Information about content that helps organise and find it.

FAQ

Common questions

A few practical answers to the questions that usually come up around this term.

What is metadata?

Metadata is that describes other content.

Why is metadata important?

It helps organise, manage, and retrieve content.

Where is metadata used?

In content management , , and databases.

What are examples of metadata?

Titles, tags, descriptions, and categories.

Related Services

Related Guides

Related Terms

LET'S WORK TOGETHER

Ready to improve your product?

UX, research and product leadership for teams tackling complex digital services. The work usually starts where things have become harder than they need to be: unclear journeys, inconsistent products, competing priorities, or teams trying to move forward without a clear direction. I help simplify the problem, shape the right next step, and turn complexity into something people can actually use.

Previous feedback

Will Parkhouse

Senior Content Designer

01/20