Product
Product Vision
Definition
Product vision is a long-term statement that defines what a product aims to achieve and the impact it will have on users and the business. It provides direction and purpose beyond short-term glossaryDeliveryDelivery is the process of building, testing, and releasing a product or feature.Open glossary term.
In practice
Used to guide strategic decisions, align teams, and ensure glossaryConsistencyConsistency is the use of uniform patterns, behaviours, and visual elements across a product to create familiarity and predictability. It helps users learn once and apply that knowledge throughout the experience.Open glossary term across product development.
The reality
If your vision doesn’t influence decisions, it’s just a statement - not a glossaryStrategyStrategy is a high-level plan that defines long-term goals and the approach to achieving them.Open glossary term.
Plain English
The long-term goal of what your product is trying to become.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is a product vision?
It defines the long-term goal and purpose of a product.
Why is product vision important?
It provides direction and aligns teams around a shared goal.
How is product vision used?
To guide decisions and glossaryPrioritisationPrioritisation is the process of ranking tasks, features, or initiatives based on their importance, impact, and effort.Open glossary term.
What is the difference between vision and strategy?
Vision defines the destination, glossaryStrategyStrategy is a high-level plan that defines long-term goals and the approach to achieving them.Open glossary term defines how to get there.
Related Services
Related Guides
Related Terms