Product
Pivot
Definition
A pivot is a strategic change in direction based on learning, glossaryFeedbackFeedback is the system response that informs users about the result of their actions. It helps users understand what has happened and what to do next.Open glossary term, or market glossarySignalsSignals are data points or triggers that indicate changes in user behaviour, context, or external factors.Open glossary term. It involves adjusting the product, audience, or approach to improve outcomes.
In practice
Used when initial assumptions prove incorrect, allowing teams to redirect efforts without starting from scratch.
The reality
A pivot is not failure - refusing to pivot when needed is.
Plain English
Changing direction based on what you’ve learned.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is a pivot in product development?
A pivot is a strategic change in direction based on learning or glossaryFeedbackFeedback is the system response that informs users about the result of their actions. It helps users understand what has happened and what to do next.Open glossary term.
Why do companies pivot?
To respond to new glossaryInsightAn insight is a meaningful understanding that explains why something is happening and what it means.Open glossary term or correct flawed assumptions.
When should you pivot?
When evidence shows the current approach isn’t working.
Is pivoting a failure?
No, it’s a way to improve direction based on learning.
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