Conversion Optimisation
Journey Breakdown
Definition
glossaryPain PointA specific problem or frustration users experience when trying to complete a task.Open glossary term breakdown is the glossaryProcessA process is a defined sequence of steps used to achieve a specific outcome.Open glossary term of analysing a glossaryUser JourneyThe full path a user takes to complete a task, including every step, decision, and interaction along the way.Open glossary term step-by-step to identify issues and opportunities.
In practice
Used in audits and glossaryOptimisationOptimisation is the process of improving a product or journey to increase performance, usability, or conversion.Open glossary term work to pinpoint glossaryFrictionFriction refers to anything that slows users down or makes it harder for them to complete a task. It can be caused by poor design, unnecessary steps, unclear messaging, or technical issues.Open glossary term and glossaryDrop-offDrop-off refers to users leaving a journey before completing a desired action or reaching the next step.Open glossary term.
The reality
Often done superficially without addressing glossaryRoot CauseThe underlying reason a problem exists.Open glossary term.
Plain English
Breaking a glossaryPain PointA specific problem or frustration users experience when trying to complete a task.Open glossary term into steps to see what’s going wrong.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is a journey breakdown?
It is analysing each step in a glossaryUser JourneyThe full path a user takes to complete a task, including every step, decision, and interaction along the way.Open glossary term.
Why is journey breakdown useful?
It helps identify where users struggle or glossaryDrop-offDrop-off refers to users leaving a journey before completing a desired action or reaching the next step.Open glossary term.
What should you look for?
glossaryFrictionFriction refers to anything that slows users down or makes it harder for them to complete a task. It can be caused by poor design, unnecessary steps, unclear messaging, or technical issues.Open glossary term, confusion, and unnecessary steps.
What is a common mistake?
Focusing on symptoms instead of glossaryRoot CauseThe underlying reason a problem exists.Open glossary term.
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