User Experience
Also known as: User pain point
Plain English
It is the part that annoys people, slows them down, or makes them give up.
Definition
A specific problem or frustration users experience when trying to complete a task.
In practice
Used to identify areas for improvement.
The reality
If ignored, users leave.
Also known as
User pain point
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LET'S WORK TOGETHER
UX, research and product leadership for teams tackling complex digital services. The work usually starts where things have become harder than they need to be: unclear journeys, inconsistent products, competing priorities, or teams trying to move forward without a clear direction. I help simplify the problem, shape the right next step, and turn complexity into something people can actually use.
Previous feedback
I had a fantastic experience working with Andy. One of his most impressive achievements during our time at NHS HEE was masterminding a deeply complex information architecture for a new platform that brought together a large number of legacy websites.
Will Parkhouse
Senior Content Designer