Conversion Optimisation
Interaction Rate
Also known as: User Behavior
Definition
glossaryInteractionInteraction refers to any action a user takes within a product and how the system responds. It includes clicks, taps, gestures, and inputs that drive the user experience.Open glossary term rate is the percentage of users who interact with elements such as buttons, links, or glossaryFeatureA feature is a specific piece of functionality within a product that delivers value to users. It represents something users can do or experience as part of the overall product.Open glossary term compared to those who view them.
In practice
Used to measure how engaging and effective interactive elements are within a product.
The reality
Low glossaryInteractionInteraction refers to any action a user takes within a product and how the system responds. It includes clicks, taps, gestures, and inputs that drive the user experience.Open glossary term often points to visibility or glossaryClarityClarity is how easily users can understand what is happening and what they need to do.Open glossary term issues rather than lack of interest.
Also known as
User Behavior
Plain English
How many people interact compared to those who see something.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is interaction rate?
glossaryInteractionInteraction refers to any action a user takes within a product and how the system responds. It includes clicks, taps, gestures, and inputs that drive the user experience.Open glossary term rate is the percentage of users who engage with elements they see.
Why is interaction rate important?
It shows how effective and engaging elements are.
How do you improve interaction rate?
By improving visibility, glossaryClarityClarity is how easily users can understand what is happening and what they need to do.Open glossary term, and design of elements.
What affects interaction rate?
Placement, design, wording, and glossaryUser IntentUser intent is the underlying goal or reason behind a user’s action, search, or interaction.Open glossary term.
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