Conversion Optimisation
Conversion Intent
Definition
glossaryConversionA conversion is any action a user takes that aligns with a defined goal, such as making a purchase, signing up, or completing a task.Open glossary term intent describes a user’s likelihood or readiness to complete a desired action, such as making a purchase or signing up.
In practice
Inferred through glossaryBehaviourBehaviour refers to how users interact with a system, including actions, patterns, and responses.Open glossary term like repeated visits, product views, or glossaryInteractionInteraction refers to any action a user takes within a product and how the system responds. It includes clicks, taps, gestures, and inputs that drive the user experience.Open glossary term with key content.
The reality
Intent isn’t always explicit - it has to be interpreted from glossarySignalsSignals are data points or triggers that indicate changes in user behaviour, context, or external factors.Open glossary term and glossaryBehaviourBehaviour refers to how users interact with a system, including actions, patterns, and responses.Open glossary term.
Plain English
How likely someone is to convert.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is conversion intent?
glossaryConversionA conversion is any action a user takes that aligns with a defined goal, such as making a purchase, signing up, or completing a task.Open glossary term intent is how likely a user is to complete a desired action.
How do you identify conversion intent?
By analysing glossaryUser BehaviourUser behaviour refers to how users interact with a product, including actions, patterns, and decision-making processes.Open glossary term and glossaryInteractionInteraction refers to any action a user takes within a product and how the system responds. It includes clicks, taps, gestures, and inputs that drive the user experience.Open glossary term glossaryPatternA reusable solution to a common design problem.Open glossary term.
Why is conversion intent important?
It helps prioritise users who are more likely to convert.
What signals indicate high conversion intent?
Repeated visits, product views, and glossaryEngagementEngagement refers to how users interact with a product, content, or experience, including actions like clicks, time spent, and interactions.Open glossary term with key content.
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