Product
Competitive Advantage
Definition
Competitive advantage is a sustained edge that allows a product or business to outperform competitors. It can come from unique glossaryCapabilityCapability refers to an organisation’s ability to perform a specific function or deliver a particular outcome.Open glossary term, brand, technology, or glossaryMarket PositioningMarket positioning defines how a product or brand is perceived in relation to competitors in the minds of customers.Open glossary term.
In practice
Used to define long-term glossaryStrategyStrategy is a high-level plan that defines long-term goals and the approach to achieving them.Open glossary term and ensure the product maintains a strong position in the market.
The reality
If competitors can copy it easily, it’s not a real advantage.
Plain English
What gives your product a lasting edge over competitors.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is competitive advantage?
It is what allows a product or business to outperform competitors.
Why is competitive advantage important?
It helps sustain success and market position over time.
What creates competitive advantage?
Unique glossaryCapabilityCapability refers to an organisation’s ability to perform a specific function or deliver a particular outcome.Open glossary term, brand strength, or differentiated value.
Can competitive advantage be temporary?
Yes, if it can be easily replicated by competitors.
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