Conversion Optimisation
Click-through Rate (CTR)
Also known as: CTR & Click-through Rate
Definition
Click-through rate (CTR) is the percentage of users who click on a link, button, or element compared to the number of users who see it.
In practice
Used to measure effectiveness of calls to action, links, ads, and content placements.
The reality
High CTR doesn’t always mean success - users might click but still fail to convert if expectations aren’t met.
Also known as
CTR & Click-through Rate
Plain English
The percentage of people who click something after seeing it.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is click-through rate?
CTR is the percentage of users who click compared to those who see something.
How do you calculate CTR?
By dividing clicks by glossaryImpressionAn impression is recorded each time content, an ad, or a link is displayed to a user, regardless of whether they interact with it.Open glossary term and multiplying by 100.
Why is CTR important?
It measures how effective content or calls to action are.
What affects CTR?
Placement, wording, design, and glossaryUser IntentUser intent is the underlying goal or reason behind a user’s action, search, or interaction.Open glossary term.
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