User Experience

User Interface (UI)

Also known as: UI & User Interface

Definition

(UI) refers to the visual and interactive elements of a product, such as buttons, , and typography. It focuses on how a product looks and how users interact with it.

In practice

Used to design screens, components, and visual that support and brand .

The reality

A polished UI can’t fix a broken experience - it only hides it temporarily.

Also known as

UI & User Interface

Plain English

What a product looks like and how you interact with it.

FAQ

Common questions

A few practical answers to the questions that usually come up around this term.

What is UI?

UI refers to the visual design and interactive elements of a product.

Why is UI important?

It shapes how users interact with and perceive a product.

What does a UI designer do?

They design the visual and interactive elements of a product.

What is the difference between UI and UX?

UI is about visuals and , UX is about the overall experience.

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Previous feedback

Will Parkhouse

Senior Content Designer

01/20