Conversion Optimisation
Social Proof
Definition
Social proof is evidence that other people have used, trusted, or benefited from a product or glossaryServiceA service is a component or function that performs a specific task within a system.Open glossary term.
In practice
Used through reviews, ratings, user counts, testimonials, and case studies to influence user decisions.
The reality
Generic or fake-looking social proof reduces glossaryTrustUser confidence that a product, service, or organisation will do what it promises.Open glossary term rather than increasing it.
Plain English
Proof that other people glossaryTrustUser confidence that a product, service, or organisation will do what it promises.Open glossary term it.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is social proof?
It is evidence that others have used or trusted something.
Why is social proof important?
It helps users feel more confident in their decisions.
What are examples of social proof?
Reviews, testimonials, and user numbers.
What makes social proof effective?
Authenticity and glossaryFaceted NavigationFaceted navigation is a system that allows users to filter content across multiple attributes simultaneously, combining different criteria to refine results.Open glossary term to the user.
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