Conversion Optimisation
Trust
Definition
User glossaryConfidenceConfidence is the level of certainty in a decision or outcome based on available evidence.Open glossary term that a product, glossaryServiceA service is a component or function that performs a specific task within a system.Open glossary term, or organisation will do what it promises.
In practice
Used to support action, loyalty, and adoption.
The reality
If broken, recovery is hard.
Plain English
It is the belief that this thing will do what it says it will do.
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