Conversion Optimisation
Primary Action
Definition
A primary action is the main action a user is expected to take on a screen or within a glossaryPain PointA specific problem or frustration users experience when trying to complete a task.Open glossary term.
In practice
Highlighted visually to guide users towards the desired outcome.
The reality
Multiple competing actions reduce glossaryClarityClarity is how easily users can understand what is happening and what they need to do.Open glossary term and effectiveness.
Plain English
The main thing you want the user to do.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is a primary action?
The main action on a screen.
Why is it important?
It guides glossaryUser BehaviourUser behaviour refers to how users interact with a product, including actions, patterns, and decision-making processes.Open glossary term.
How is it shown?
Through visual emphasis.
What is a common mistake?
Having too many competing actions.
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