Information Architecture

Labelling

Definition

Labelling is the practice of naming content, categories, and elements in a way that is clear and meaningful to users. It directly affects how users understand and navigate a product.

In practice

Used to define labels, headings, and UI text that guide users through the experience.

The reality

Internal language rarely works - labels need to reflect how users think, not how teams talk.

Plain English

Choosing clear names for things so users understand them.

FAQ

Common questions

A few practical answers to the questions that usually come up around this term.

What is labelling in UX?

Labelling is how content and elements are named within a product.

Why is labelling important?

It helps users understand and navigate content easily.

How do you create effective labels?

By using clear, familiar language that matches user expectations.

What happens if labels are unclear?

Users become confused and struggle to find information.

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Previous feedback

Will Parkhouse

Senior Content Designer

01/20