Information Architecture
Content Gap
Definition
A content gap is a missing piece of content that users need but cannot currently find within a glossarySystemA system is a collection of interconnected components that work together to achieve a specific function or outcome.Open glossary term or experience.
In practice
Identified through glossaryUser JourneyThe full path a user takes to complete a task, including every step, decision, and interaction along the way.Open glossary term, glossarySearchSearch is the functionality that allows users to find content or information by entering queries. It relies on indexing, metadata, and relevance algorithms to return useful results.Open glossary term glossaryDataData is raw information collected and stored for analysis, processing, or decision-making.Open glossary term, and audits to highlight where content is missing or insufficient.
The reality
Gaps often become visible through user frustration, repeated glossarySearchSearch is the functionality that allows users to find content or information by entering queries. It relies on indexing, metadata, and relevance algorithms to return useful results.Open glossary term, or support glossaryRequestA request is an action sent from a client to a server asking for data or a service.Open glossary term rather than proactive analysis.
Plain English
Content that should exist but doesn’t.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is a content gap?
A content gap is missing content that users need but cannot find.
How do you identify content gaps?
By analysing glossaryUser JourneyThe full path a user takes to complete a task, including every step, decision, and interaction along the way.Open glossary term, glossarySearchSearch is the functionality that allows users to find content or information by entering queries. It relies on indexing, metadata, and relevance algorithms to return useful results.Open glossary term glossaryBehaviourBehaviour refers to how users interact with a system, including actions, patterns, and responses.Open glossary term, and content audits.
Why are content gaps a problem?
They prevent users from completing tasks or finding information.
How do you fix content gaps?
By creating new content aligned to user needs and glossaryPain PointA specific problem or frustration users experience when trying to complete a task.Open glossary term.
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