Conversion Optimisation
Average Order Value (AOV)
Also known as: AOV & Average basket value
Definition
Average Order Value (AOV) is the average amount spent each time a customer places an order.
In practice
Used to measure purchasing glossaryBehaviourBehaviour refers to how users interact with a system, including actions, patterns, and responses.Open glossary term and identify opportunities for upselling or bundling.
The reality
Increasing AOV is often easier than increasing glossaryTrafficTraffic refers to the number of users visiting a website, app, or digital product over a given period.Open glossary term or glossaryConversion RateConversion rate is the percentage of users who complete a desired action compared to the total number of users.Open glossary term.
Also known as
AOV & Average basket value
Plain English
How much customers spend per order on average.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is average order value?
AOV is the average amount spent per order.
How do you calculate AOV?
By dividing total revenue by the number of orders.
Why is AOV important?
It helps measure and improve revenue per transaction.
How do you increase AOV?
Through upselling, cross-selling, and bundling.
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