UX

Crazy 8s

A practical rapid ideation method for generating a wide range of concepts quickly by forcing speed, variation, and low-fidelity thinking.

How to use Crazy 8s to generate diverse ideas quickly, move past obvious concepts, and create strong starting points for deeper design work.

07 February 20164 min read

Quick take

If you want a burst of ideas fast, push yourself to sketch eight in eight minutes.

What it is

Crazy 8s is a rapid ideation method where participants sketch eight different ideas in eight minutes.

It is designed to force speed, reduce , and encourage a wide range of concepts.

Each idea is quick and low-fidelity, focusing on variation rather than detail.

The time constraint pushes people past their first obvious ideas and into more creative territory.

It is commonly used in and workshops.

The goal is to generate a high volume of diverse ideas quickly.

Crazy 8s is most useful when teams need to break out of obvious thinking and create idea momentum fast.

When to use it

Use this method when you need fast, diverse ideas.

It is most useful when:

You are in early ideation
You want to push beyond obvious solutions
You need a large number of concepts quickly
You are running workshops or design sprints
You want to energise a team

It is less useful when:

You need detailed or refined concepts
The problem is very narrow
participants lack context
Crazy 8s is often used before deeper design or prioritisation.

Key takeaway

Use Crazy 8s when speed and variation are more important than detail, and you need broad concept exploration in a short time.

How to run it

Set up properly.

Before you start, be clear on the problem or challenge, what participants should focus on, and the format (paper folded into eight sections or digital equivalent).

Keep instructions simple and clear.

Run the method.

Crazy 8s is fast and time-boxed.

Give participants a clear . Set a timer for eight minutes. Ask them to sketch one idea per minute. Encourage speed over quality. Push for variation, not repetition.

Keep the pace high.

Capture and make sense of it.

The value comes from volume and diversity.

After the : review all sketches, identify standout ideas, group similar concepts, and combine or refine where needed.

Use this to move into more detailed design.

What to look for

Focus on:

Quantity
Number of ideas generated
Variety
Different approaches to the problem
Creativity
Ideas beyond the obvious
Patterns
Common themes
Potential
Ideas worth developing

Where it goes wrong

Most issues come from:

If it’s slow, it defeats the point.

not enforcing the time limit
overthinking or over-detailing
repeating similar ideas
unclear prompts
not reviewing the output

What you get from it

Done properly, this method gives you:

a large number of ideas quickly
more creative and varied concepts
reduced overthinking
strong starting points for design

Key takeaway

It helps you move fast and explore widely.

Get in touch

If this sounds like something you need, we can help you run fast-paced ideation that unlock better ideas and move your team forward.

No guesswork. No assumptions. Just rapid, effective ideation.

FAQ

Common questions

A few practical answers to the questions that usually come up around this method.

What is Crazy 8s in UX?

It is a rapid sketching method where you create eight ideas in eight minutes.

When should you use Crazy 8s?

Use it during early ideation or .

Do the ideas need to be good?

No. The goal is quantity and variation.

Can you do it digitally?

Yes. As long as it stays fast and structured.

Does Crazy 8s improve UX?

Yes. It helps generate a wider range of ideas quickly.

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Previous feedback

Will Parkhouse

Senior Content Designer

01/20