Product
Retention
Also known as: Product life cycle
Definition
Retention measures how well a product keeps users over time by continuing to deliver value. It is a key indicator of product success and long-term viability.
In practice
Used to track repeat usage, glossaryEngagementEngagement refers to how users interact with a product, content, or experience, including actions like clicks, time spent, and interactions.Open glossary term, and glossaryChurnChurn is the rate at which users stop using a product over a given period. It highlights where value is not being sustained and where users are dropping off.Open glossary term to understand whether users are sticking with the product.
The reality
Retention is the clearest signal of value - if users don’t return, something isn’t working.
Also known as
Product life cycle
Plain English
How well a product keeps users coming back.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is retention?
Retention measures how many users continue to use a product over time.
Why is retention important?
It shows whether a product delivers ongoing value.
How do you improve retention?
By improving glossaryUser Experience (UX)User Experience (UX) refers to the overall experience a person has when interacting with a product, including usability, accessibility, and how it feels to use. It focuses on making products useful, usable, and enjoyable.Open glossary term, value glossaryDeliveryDelivery is the process of building, testing, and releasing a product or feature.Open glossary term, and glossaryEngagementEngagement refers to how users interact with a product, content, or experience, including actions like clicks, time spent, and interactions.Open glossary term.
What is the difference between retention and churn?
Retention measures users staying, while glossaryChurnChurn is the rate at which users stop using a product over a given period. It highlights where value is not being sustained and where users are dropping off.Open glossary term measures users leaving.
Related Services
Related Guides
Related Terms