Strategy
Discovery
Definition
Discovery is the phase of understanding problems, users, and opportunities before building solutions.
In practice
Includes serviceUser ResearchUnderstand user behaviour, validate ideas, and make clearer product decisions with evidence you can act on.Open service, ideation, and validation activities.
The reality
Often rushed or skipped, leading to solving the wrong problem.
Plain English
Figuring out what to glossaryBuildA build is the process of compiling and packaging code into a runnable application.Open glossary term and why.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is discovery?
Understanding problems before building solutions.
What happens in discovery?
serviceUser ResearchUnderstand user behaviour, validate ideas, and make clearer product decisions with evidence you can act on.Open service, ideation, and validation.
Why is it important?
It reduces the risk of building the wrong thing.
When should you do it?
Before committing to glossaryDeliveryDelivery is the process of building, testing, and releasing a product or feature.Open glossary term.
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