Information Architecture
Content Structure
Definition
serviceInformation ArchitectureImprove navigation, content structure, and findability so users can understand where things are and how to move through them.Open service is how information is organised and arranged within a product or glossarySystemA system is a collection of interconnected components that work together to achieve a specific function or outcome.Open glossary term. It defines how content is grouped, ordered, and connected to make it easier for users to understand and navigate.
In practice
Used to organise pages, sections, and components so glossaryContent FlowContent flow describes how content is sequenced and presented across a journey to guide users through information and actions.Open glossary term logically and supports user goals.
The reality
Bad structure forces users to work harder than they should - and most won’t bother.
Plain English
How content is organised so it makes sense to users.
FAQ
Common questions
A few practical answers to the questions that usually come up around this term.
What is content structure?
serviceInformation ArchitectureImprove navigation, content structure, and findability so users can understand where things are and how to move through them.Open service is the way information is organised within a glossarySystemA system is a collection of interconnected components that work together to achieve a specific function or outcome.Open glossary term or product.
Why is content structure important?
It helps users understand and navigate content more easily.
How do you create good content structure?
By grouping related information logically and ordering it in a way that supports user needs.
What is the difference between content structure and information architecture?
serviceInformation ArchitectureImprove navigation, content structure, and findability so users can understand where things are and how to move through them.Open service focuses on arrangement, while glossaryNavigationHow users move around a website or product.Open glossary term defines the overall glossarySystemA system is a collection of interconnected components that work together to achieve a specific function or outcome.Open glossary term organisation.
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